WATCH THE REEL ↗Citizen Café
1.2M views“First day at the job in TLV” — a social video built around a recognizable first-day-at-work moment.
CONTENT + SOCIAL MEDIA PORTFOLIO / ORLANDO, FL
STRATEGY → EXECUTIONGood content.
Real connection.
Organic growth.
I’m Jessica Scalisi, a content and social media manager. I build powerful organic brand presences and turn ideas into work people watch, read, share, and act on.
Download current portfolio PDF ↓1–2M+monthly organic views across social
11K+Instagram followers grown from launch
5+ yearsacross social, web, email & video
THE WAY I WORK
I build the plan.
Then I make
the work.
I lead social media and content from strategy through execution.
At Belong, I manage every social media channel and own the wider content process from the first idea through creation, editing, publishing, community engagement, and performance review. My work ranges from social content people share to the words that help someone understand a service or get through an onboarding flow.
BelongSocial Media & Content Manager / Content Strategist
2023–Present
2023–Present
KueezContent Writer / Content Specialist
2020–2023
2020–2023
SELECTED WORK
01 / ORGANIC SOCIAL GROWTHBuilt to feel human.
Made to travel.
At Belong, I lead the strategy and day-to-day content across every social channel: Instagram, TikTok, Facebook, X, YouTube, and Threads. I helped build Instagram from launch to 11K+ followers, while our organic social content averages 1–2M+ views per month.
My role: Channel strategy, ideation, writing, production, editing, publishing, community engagement, performance review, and optimization.
WATCH THE REEL ↗
WATCH THE REEL ↗Hetzi Hetzi / Hapodium
1.9M viewsEpisode-one launch promotion: turning a podcast moment into content that reaches beyond its existing audience.
Historical results documented in my résumé and selected-work presentation. Individual video figures reflect the presentation’s reporting point; they are not current live counts.
ON-CAMERA STORYTELLING
02 / ORIGINAL VIDEO SERIESA practical guide,
with a human face.
Discover Israel With Jess is a seven-part video series I created and presented for Belong.
I turned everyday questions into approachable, useful videos—from navigating a local market and public transportation to ordering food, finding work, and parking.
Watch the full series ↗
CREATED & PRESENTED BY JESSICA SCALISIACROSS THE CUSTOMER JOURNEY
03 / INTEGRATED CONTENTOne brand.
Many ways
to connect.
A social post starts a conversation. The next touchpoint needs to keep it going.
I run Belong’s full social presence and connect it with email, website content, SEO collaboration, campaigns, creator coordination, and brand and UX copy. I shape the message for each channel while keeping the voice consistent across the customer journey.
SOCIAL / REFRAMING RELOCATION
“People think relocation is about paperwork. But that is only one piece of it. The real challenge is feeling confident every step of the way.”
Original copy by Jessica Scalisi
EMAIL / NEW YEAR NEWSLETTER
“As we step into 2026, many of us are thinking about new beginnings—new plans, new homes, and new chapters.”
Original copy by Jessica Scalisi
A CLOSER LOOK / UX WRITING
A warmer welcome.
A clearer next step.
For Belong’s chatbot, I wrote welcome and registration prompts, clarified the voice, and identified points where the conversation lost continuity.
I recommended preserving the user’s original question after registration and flagged links that closed the chat. These are draft copy and flow recommendations.
BELONG / WELCOME COPY
Hi, there. Welcome to Belong! We’re happy to have you with us. I’m here to help you find the answers and support you need.
Let’s start with your name. Once I know what to call you, we can move through the other details quickly.
Selected draft copy · Written by Jessica ScalisiCAMPAIGNS & STORYTELLING
04 / PURPOSE-LED CONTENTGive the message
a reason to move.
For Davka Now and Demography for Democracy, I worked on content strategy and execution: shaping the narratives, creating content across channels, and keeping the message consistent.
1.3M+ combined organic views across these campaigns
WATCH THE REEL ↗Davka Now
WATCH THE REEL ↗Demography for Democracy
Combined campaign result documented in my selected-work presentation. Not a monthly figure.
SELECTED COPYWRITING
BELONG × DAON GROUPFrom partnership
to a clear offer.
I wrote the copy for this partner introduction and member-benefit follow-up. The first post introduces the real estate partner; the second gives members a concrete offer and a next step. My contribution: copywriting.
TOOLS I WORK WITH
Webflow · WordPress · Surfer SEO · Mailchimp · Canva · CapCut · Adobe Creative Suite · Figma · Later · Notion · Google Sheets · ChatGPT · Claude